Privacy Policy
Effective Date: March 28, 2026
This Privacy Policy describes how The 23 Eleven ("we," "us," or "our") collects, uses, and protects your personal information when you visit acidtoassets.com (the "Website") in connection with the book Acid to Assets by Matthew A. Buckley.
1. Information We Collect
We collect only the information you voluntarily provide through our email signup form:
- First name
- Last name
- Email address
We do not collect payment information, passwords, physical addresses, or any other sensitive personal data through this Website.
2. How We Use Your Information
The information you provide is used solely to:
- Send you updates about Acid to Assets, including release dates and availability
- Share behind-the-scenes content, exclusive stories, and author updates
- Notify you of upcoming events, speaking engagements, or new releases
We will never sell, rent, or trade your personal information to third parties for marketing purposes.
3. Third-Party Services
We use the following third-party services to operate this Website:
- Mailchimp (Intuit) — Our email signup form submits your name and email to Mailchimp for email list management and delivery. Mailchimp's privacy practices are governed by Intuit's Privacy Statement.
- Google Fonts — We use Google Fonts to display typography on this Website. Google may collect your IP address and browser information when fonts are loaded. See Google's Privacy Policy.
- Font Awesome (CDN) — We use Font Awesome icons loaded from a content delivery network. See Font Awesome's Privacy Policy.
4. Cookies and Tracking
This Website does not use cookies, analytics trackers, or pixel tags. We do not use Google Analytics, Facebook Pixel, or any other tracking technologies. Third-party services loaded by this Website (such as Google Fonts and Font Awesome CDN) may set their own cookies or collect usage data as described in their respective privacy policies.
5. Data Retention
Your email subscription data is stored in our Mailchimp account for as long as you remain subscribed. You may unsubscribe at any time using the link provided in every email we send. Upon unsubscription, your information is archived per Mailchimp's data retention policies and can be permanently deleted upon request.
6. Your Rights
You have the right to:
- Access the personal information we hold about you
- Correct any inaccurate information
- Delete your personal information from our email list
- Unsubscribe from our communications at any time
To exercise any of these rights, you may use the unsubscribe link in our emails or contact us directly.
7. Children's Privacy
This Website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
8. Security
We take reasonable measures to protect your personal information. All data submitted through our email signup form is transmitted securely via HTTPS and stored within Mailchimp's encrypted infrastructure.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy or your personal data, please contact us at:
The 23 Eleven
Website: the23eleven.com
On behalf of Acid to Assets by Matthew A. Buckley